Bunny.net makes DNS service free from June 2026

Bunny.net, a provider of content delivery and edge computing services, has removed all pricing tiers for its managed DNS service. The announcement, published on 25 June 2026, makes the company’s DNS offering available at no cost to users, regardless of query volume or domain count.

The move aligns with a growing trend among infrastructure providers to bundle DNS as a loss leader, aiming to attract customers to higher-margin services such as CDN, storage, or security products. Bunny.net’s DNS service had previously operated under a freemium model, with free tiers limited to 1 million queries per month and paid plans for higher volumes.

What changed

Bunny.net’s blog post confirms the DNS service is now entirely free, with no caps on queries, domains, or records. The company states the decision reflects its commitment to simplifying web infrastructure for developers and businesses. While the post does not specify an exact effective date, the change was announced on 25 June 2026, suggesting immediate availability.

The service includes features common to enterprise-grade DNS providers: Anycast routing, DNSSEC support, API access, and a global network of nameservers. Bunny.net also offers secondary DNS, allowing users to pair its service with another provider for redundancy. These capabilities position the offering as a direct alternative to established free DNS providers like Cloudflare, Google Cloud DNS, and Hurricane Electric.

Market context

Free DNS services have become a standard offering among CDN and cloud providers, often used as a gateway to upsell customers on paid products. Cloudflare, for example, has provided free DNS since its founding, while AWS Route 53 and Azure DNS remain paid services with per-query pricing. Bunny.net’s shift mirrors a broader industry strategy: use free or low-cost infrastructure services to build customer loyalty and drive adoption of higher-value products.

Reactions from the domain and hosting community have been mixed. On Namepros, a forum for domain professionals, users acknowledged the value of additional free options but expressed skepticism about switching from entrenched providers. One user commented:

I use bunny.net but I don’t think I’ll move from Cloudflare for DNS.

The sentiment reflects the inertia in DNS migration, where reliability and feature parity often outweigh cost considerations. Cloudflare, in particular, has maintained a dominant position due to its robust security features, including DDoS protection and bot mitigation, which are not explicitly highlighted in Bunny.net’s announcement.

What to watch

Bunny.net’s decision may pressure other mid-tier CDN providers to reconsider their DNS pricing models. If adoption of Bunny.net’s free DNS grows, competitors like StackPath or Fastly could face pressure to adjust their own offerings to remain competitive. However, the impact on market leaders like Cloudflare is likely to be minimal, given their established user base and broader feature sets.

For users, the change lowers the barrier to entry for managed DNS, particularly for small businesses or developers managing multiple domains. The absence of query limits removes a common friction point for high-traffic sites, though users with advanced security needs may still prefer providers with integrated DDoS protection or WAF capabilities.